Prince Albert II, Silversea Cruises

BRAND IDENTITY, COPYWRITING This is a small piece of a much larger project. Preparing for the launch of their first expeditionary ship, Silversea Cruises tasked me with creating a new tone, and brand identity that would work withing the confines of the already established Silversea brand. Resulting in the inaugural sailing year sold at 90-100 percent capacity. Continues to be a top segment in the Silversea lineup; Now named the Silver Explorer