Boca Raton Regional Hospital
CREATIVE CONCEPTING & DIRECTION BRAND STRATEGY & COPYWRITING Employer Branding Everything from creating a brand identity and persona to implementing a lunch complete with teaser signage, CCTV and screen saver messaging, lawn signs, employee lanyards, a mission statement, to a well-orchestrated executive launch meeting for managers on how to relay this new identity to staffers. The hospital had just grew from a small community hospital into a regional full-service facility.
